It was recently announced that Hyundai would be an official sponsor of Super Bowl LI, and the automaker has some creative tricks up its sleeves for this year.
Throughout the game, Hyundai will record footage for a 90-second documentary of various off-the-field moments that will be edited in real time and broadcasted at the conclusion of the Super Bowl.
While this has never been attempted before, the automaker seems certain it can be pulled off thanks to a dream team of professionals working on the project. Hyundai chose famed director Peter Berg, Pony Show Entertainment, and Film 45 to capture, edit, and produce the footage throughout the game.
“Super Bowl is the biggest day in advertising and following our incredibly successful 2016, we wanted to push the creativity and storytelling even further. Our brand commitment is to make things ‘better’ and we are going to give some deserving fans an experience they will never forget. Peter Berg and his team will be capturing it live during the game and we can think of no one better to tell what will be an amazing story,” stated to Dean Evans of Hyundai Motor America.
Be sure to check out Hyundai’s 90-second Super Bowl documentary on Sunday, February 5th, when the New England Patriots take on the Atlanta Falcons.
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